Catch.
Employer brand
Problem.
As one of Australia's leading digital marketplaces, Catch needed a fresh, personality-packed employer brand to hook the best candidates and keep their most talented people.
Thinking.
After synthesising reams of internal workshop findings, I led the strategy to develop the articulation of their EVP, as well as the creative and execution for the employer brand.
Idea.
More to checkout
Execution.
Everything was a bit extra. The photography and art direction was big, bold and, at times, a bit absurd. The messaging focused on the additional benefits of working at Catch. And with clearly defines ‘CatchCries’ acting as our EVP pillars, we could intentionally adapt messages to suit our different audiences.
Outcome.
Unfortunately, internal changes meant the brand sank before it could swim. Catch isn't even around anymore. But this work is.
And I'm pretty proud of it.