The Gold Coast Titans wanted out from under a tumultuous past and into a future worth showing up for. Over two years and 30+ stakeholders (including League legends, fans, sponsors and the NRL), I worked on the brand voice, narrative and copywriting behind their evolved identity.

The job was to find language that matched the ambition: a voice with enough character to carry the team's story, and enough weight to strengthen their connection to the Gold Coast itself. Not just a new look, but a team people could actually believe in again.