Garvan
Creative Direction / CopywritingMake Safety Incidents Science Fiction
Garvan is a leading biomedical research facility, using genomic data to better diagnose, prevent, and treat life-threatening diseases. But in the lab, most incidents came down to behaviour, not equipment. So we couldn't just remind people to be safe and hope for the best. We had to get an institute full of leading academics and scientists to accept that these risks can, and should, be avoided.
So we asked: what's the best possible outcome? Everyone at Garvan caring enough to stop incidents before they happen, turning them from science fact into science fiction (the only time a chemical spill ever makes a good story). And that's what we did: reimagined our four critical risks as B-movie horror posters. Because, for us (and now Garvan), incidents should be on silver screens, not in white labs.
